UX for AI

UX for AI

Putting humans at the centre of your AI project

Technology is only successful if it delivers value to its users and AI is no exception. Ensuring from the outset that your AI project responds to a genuine user need, has great usability connects emotionally is the goal of User Experience (UX) design.

A modern UX framework based on Agile and Lean approaches

Speed of iteration, regular contact with end users and close collaboration within the product team are the keys to successful design. We base our approach on Jeff Gothelf and Jeff Patton’s Sense and Respond framework to focus our work on the highest value items while pragmatically de-risking new developments without reducing velocity.

Our Lean UX toolkit is:

  • Prioritising outcomes
  • User interviews
  • Personas & user journeys
  • Concept and UI design
  • Prototyping
  • User story mapping
  • User testing
  • Qualitative and quantitative measurement

We are now witnessing a new shift in computing: The move from a mobile-first to an AI-first world

- Sundar Pichai, CEO, Google

AI requires a fresh approach to UX

Though the fundamentals of UX remain the same, AI projects have a unique set of challenges, both in terms of how we build products and how users interact with them. Central to this is maintaining a smooth experience despite the unpredictability of AI.

The key AI challenges are:

  • Explicability, auditability & trust
  • Balancing control and automation
  • Ethics & bias
  • Unpredictability
  • Indeterminate specifications
  • Defining optimisation goals
  • Interaction modes (eg conversational)
  • Prototyping
  • Personalisation
  • Designing for evolution
  • Privacy and data security

Apart from having designers who are familiar with these issues, working on AI projects requires an even tighter collaboration with the entire team through the iteration cycles to reach a great solution in an evolutionary rather than deterministic manner.

Need support with your AI project?

We can help you help with the design of AI products or setting up an AI-friendly UX process

Get in touch